Melody Pops are a unique candy as they have the ability to play music.
It’s both a delicious snack and a whistle, so before the kids finish the candy, they can play together and create real music.
Melody Pops has been available since the 1980s and to reintroduce the products with new flavored mixes, Chupa Chups wanted an innovative and entertaining publicity campaign.
So in the commercial we see a beach scene in which a military man is trying to train his dog with a normal whistle. Without any luck.
Suddenly a smiling, happy boy enters the scene playing his melody pops and his dog is playing and doing a lot of tricks.
360 Degrees Film provided logistical support and our creative expertise, organizing and managing the shoot in a secure controlled area of Jesolo beach.
Production: 360 Degrees Film