Gucci Guilty

Gucci Guilty is the latest commercial shot in Venice by Artpartner, Mascioni Associati International with the support of 360 Degrees Film.

Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence in 1921. In the Forbes World’s Most Valuable Brands list, Gucci is ranked the 38th most valuable brand. From January 2015 the creative director is Alessandro Michele.

The commercial “Gucci Guilty” stars the worldwide movie celebrity and rockstar Jared Leto in an inspiring situation  enclosed in the special atmosphere that only the city of Venice can give. Mr Leto and two fashion models, Julia Hafstrom and Vera Van Erp, are portrayed in an enigmatic and mystic Venice where fog and reflection transport the viewers from outside scenarios to the interior of a fascinating Palace in the heart of the city on water.

Like in “The Dreamers” the three characters are always together walking through the city, taking a relaxing bath or laying on a huge damask bed always with a drop of the elegant Gucci Guilty perfume.

360 Degrees Film organized and managed the preproduction and shooting stages of the commercial

  • WHEN

    November-December 2015

  • WHO

    Production: ArtPartner, Mascioni Associati International
    Production Service Venice: 360 Degrees Film


    • Venice
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