Lucy Folk - Tesoro
The 2015 advertising campaign Lucy Folk Tesoro was the commercial for the thriving Australian jewelry and accessories brand.
The designer Lucy Folk pushes the boundaries of traditional jewelry design. Her vibrant, signature line of friendship bracelets are often inspired by food and cooking, and are evocative of good times and fun. At the core of every imaginative and original piece is an attention to detail and the finest craftsmanship, imbuing these must-have jewelry-box essentials with attractive, long-lasting appeal.
In the commercial we are transported through Venice in the company of two beautiful, charming and chic women as they enjoy the views, relax and search for their exotic and enchanting companions. Shooting on location in the center of Venice, we take the viewer into a beautiful Palazzo in front of the marvelous Chiesa della Salute and through the translucent canals in a water taxi along the lagoon.
At 360 Degrees Film we managed and organized both the preproduction and the shooting of the commercial, facilitating the designer’s vision.
Production: Sophie Edelstein
Production Service Venice: 360 Degrees Film