SIA: Singapore Airlines

In 2013 Singapore Airlines launched “The Lengths We Go To”, an integrated advertising campaign promoting the airline’s commitment to high quality service. The global campaign included three commercials and photoshoots featuring the Singapore Girl, showcasing the airline’s efforts to deliver the best travel experience to its costumers.

The commercial “Finding Films You Love” was set in Venice, and demonstrated SIA’s focus on curation to offer costumers the best from around the world.

Alongside the commercial, there was also a photoshoot, shot in Venice as well.

360 Degrees provided full support in the organization of this project, finding the best location for the photoshoot

  • WHEN

    May 2013

  • WHO

    Photographer: Paul Jones

    Production: Match Photographers - 360 Degrees Film

  • WHERE

    • Venice
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