Tesco is a multinational grocery and general merchandise retailer headquartered in England. It is the third largest retailer in the world.
Founded in 1919 by Jack Cohen, Tesco’s name first appeared in 1924.
Originally a UK-focused grocery retailer, since the early 1990s Tesco has increasingly diversified geographically and into new different areas.
Several commercials have been shot in different locations around the world to signify Tesco’s expansion, and not only of its products.
In 2011 Tesco decided to shoot one of its commercials in Venice, a multi-cultural city and a wonderful background for any project.
360 Degrees Film provided a full range of support for this production, especially in helping to find the right locations in the city.
Production: Papaya Films - 360 Degrees Film